Tuesday 8 April 2008

Paris, it’s not just about cheese!

In 1992, the face of Paris changed once and for good. The charismatic French city put on another jacket for millions of worldwide tourists. Coming over to Paris was not just about cheese, baguette and other popular clichés any more. Entertainment and breath taking experiences were not to be found in Pigalle any longer, the colorful face of a libertarian Paris, but in a small city on the outskirt of Paris, Marne-la-Vallée.

Disneyland Paris opened its doors during 1992 and began welcoming tourists in 1993. The concept of transporting the Californian dreamland conceParis Disneylandpt of Disney over to France was daring, at least from a French point of view, but turned out successful as the attraction is now the largest in Europe, fifth in the world and has dragged close to 160 million visitors over its 15 years of existence.

The amusement park was primarily targeted to a European audience, reputably harder to satisfy than American and Asian citizens. So the imagineers (imagination + engineer) came up with a slightly different concept. They tried to make people dream about a modern America rather than the traditional American way. The outcome of that reflection became Main Street USA, while the city also grew with years passing by to become a very “alive” place to hang around.

But recently, Disneyland Paris hit the tabloid other than for the launch of a new attraction. French president Nicolas Sarkosy, presumably single at the time, decided to expose his relationship with former top model Carla Bruni during a visit to the magic world of Disney, sacrebleu!